Scroll Depth data reveals that mobile users are not scrolling as much on the NWTC homepage, with a significant portion leaving the page before interacting with key elements. Additionally, when accessing the homepage on an iPhone, there is no visible call-to-action (CTA) button without scrolling, which may be contributing to lower engagement and conversions from mobile traffic.
To improve mobile engagement and encourage conversions, restructure the homepage layout for mobile devices by moving the call-to-action buttons above the fold (the section of the page visible without scrolling). This can be achieved by:
- Reducing the size of the initial image or hero section on mobile devices to free up space for CTAs like “Apply Now,” “Explore Programs,” or “Request Info.”
- Ensuring that the first visible section on mobile includes clear, prominent CTAs that users can interact with immediately.
- Testing different layouts where critical information and CTAs are displayed as soon as the page loads on mobile, without sacrificing the visual appeal of the page.
By making CTAs immediately accessible on mobile, we can reduce bounce rates, increase user interaction, and improve overall conversions from mobile traffic. This approach ensures that mobile users are able to quickly find and act on key actions without needing to scroll, which is crucial for improving engagement.